Digital Marketing and its Types

The marketing of products or services through different digital channels such as search engines (Google, Yahoo, Bing, etc.), social media (Facebook, YouTube, Instagram, etc), email, and mobile applications refers to digital marketing. Anyone who uses these channels to connect with current or potential consumers is known as a digital marketer. In today’s world, the amount of time spent by people on the internet empowers digital marketers to create strategies to influence consumer behaviour. The right strategy makes the audience “purchase” the product or services.

"Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and is often considered a new way for companies to approach consumers and understand their behaviour."

Types of Digital Marketing

• Website Marketing

  It is the method of strategically promoting a website to bring in targeted traffic. Typically, the objective is to draw potential customers to a company’s goods or services.

• Pay-Per-Click (PPC) Advertising

  This advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.

• Email Marketing

  This is still one of the most effective digital marketing channels. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.

• Social Media Marketing

  The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Promoted posts and tweets are two examples of social media marketing.

• Affiliate Marketing

  In the context of advertising, affiliate marketing refers to the technique of paying outside publications to direct customers to a company’s goods and services. The commission payment encourages the affiliate third-party publishers to look for ways to advertise the business. The Amazon Associates Program lets publishers, bloggers, and content creators monetize their traffic. Many well-known corporations, like Amazon, have affiliate programs that pay out millions of dollars per month to websites that sell their products.